Kip Rasmussen

Designing for Attention
image of a person holding up a phone
image of a person holding up a phone

In real estate, attention is everything. Every showing, listing, and marketing touchpoint is a moment won - or lost.

Great client experiences aren’t about doing more, but about focusing on what truly matters: clarity, trust, and timing.

Approach every interaction as a design problem. From how listings are presented to how agents communicate and follow up, each decision shapes the client journey. A well-crafted message, a clean listing layout, or a timely response can mean the difference between interest and indifference.

Attention may be fleeting, but strategy multiplies its impact.

By combining simplicity, empathy, and storytelling, we create real estate experiences that don’t just capture attention,

they earn it and keep it.